Our Vision
To become the most successful and respected consumer electricals company in India. We
will earn our customers’ respect through continuous improvement driven by integrity,
teamwork and innovation.
Our Mission
Our Mission is to provide high quality products that combine performance with value
pricing, while establishing a successful relationship with our customers and our
suppliers.
To constantly strive to meet or exceed our customer needs and expectations of price,
service, and selection.
To stay ahead of the competition by innovating new products and services based on the
needs of our customers and market demand.
To create a company that can attract, recruit and retain smart and talented employees.